Sunday, August 29, 2021

The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century

Writing is a complex endeavor. The author has some ideas that they want to communicate to others. However, the words are only symbols for the thoughts created in a specific point in time. A reader may have a different background than the writer and not understand things in the same way as an author. Successful writing succeeds in allowing a reader to understand what the author wanted to communicate. 

There are many literary devices that can both help and hinder communication. Using a language that the audience can easily understand is helpful. Needlessly defining words or defining too much can created problems. (A scientist may frequently use an abbreviation in their work, but a reader would not know what it meant.) Excessive use of flowery language can make a work tedious. Picking words that sound closer to their meaning can make reading more enjoyable.

The English language does not have a governing body. Proper English is the language that people understand. Many pedantic rules or just interpretations by a few vocal people. If you are writing to an audience that is concerned about these rules, follow them. If not, there is no need. Some of these rules, like prohibitions on split infinitives came about by comparing English to Latin. Other arose when the due to poor understanding of grammar itself. Many "rules" from the sticklers will make language sound unduly formal and stilted. There are other common mistakes that do interfere with understanding. Poor punctuation can confuse meaning. (Unfortunately, the rules of punctuation - especially quotes and commas - can result in confusing language.)

The Sense of Style does a good job of focussing on the proper use of style. Pedantic rules often make writing worse. Understanding the audience is key to success. Looking up a word or a rule is the best way to understand whether or not it should be used. Some "poor writing" has near universal approval. Others may be commonly used, but are are obviously malapropisms. The acceptance of stylistic rules is always evolving. A writer can use style guides to help focus a style, but must continue to focus on the current audience.

Thursday, August 26, 2021

The Prayer of Jabez: Breaking Through to the Blessed Life

Prayer of Jabez is a brief Christian self-help book. Jabez is a minor character in the old testament. He did not have an easy life. However, he was able to conquer territory for Israel. The author uses this experience for people to follow. It is encouraged that people pray for their personal gain. God is willing to grant many blessings and it us up to people to ask for them. Even business people can pray to help their business grow in righteousness. There are many examples given of Christians who sought out opportunity to help others and build up God's kingdom. The Jabez prayer helped to focus the effort and lead to great achievement.  

Saturday, August 21, 2021

Impostor Syndrome: A Novel

Imposter Syndrome seems really dialed into Silicon Valley, but "the 101"? The book centers on a company (Tangerine) that feels like Facebook with a dash of Google and Yahoo. The founder/CEO is mentioned, but has a very minor role in the story. The focus is instead on the COO, a Russian immigrant woman who is the perfect strong female executive. Oh, and it just so happens she is also a spy, part of an elaborate espionage scheme. She utilizes her special access to anybody's account to pass off information to the Russians. A low-level female Chinese engineer at the company discovers suspicious activity and eventually discovers who it was. She ends up getting connected with the feds and helps implicate the COO, but loses her job in the process. In the end, she gets a job at a startup, while the COO takes a "leave" only to come back (and offer the Chinese engineer her job back if she wants it.)

As a spy novel, this story feels fairly contrived. (However, after the spying going on at the Russian consulate in San Francisco, who knows. Infiltrating big tech may actually be much more valuable than typical espionage.) Where the novel best succeeds is in detailing the culture and power dynamics in technology. The engineers are those that do the work. However, they "controlled" by the business culture that is filled with a multitude of conflicts. Security is an area where companies love to skimp on, devoting resources, yet in an incomplete manner. The culture is also filled with many ethnic subgroups, each with their own stereotypes and challenges. The spy story serves as a nice vehicle for documenting the culture.

Thursday, August 19, 2021

Train Dreams: A Novella

I listened to Train Dreams. Then I read detailed summary. Then I listened to it again. I still didn't seem to recognize it from the summary. (Luckily, it was a short book.) Some of the "key events" seem to just glide through in passing. The book centers around a man who worked on the railroads a century ago. He lived up in remote parts of the northwest. They helped build bridges and dish out punishment to people that did bad things. He saw "freaks" come by in circus shows. He was married, but had the family die. He remained single. It is almost a novel in the form of poetry. Despite being short, it is fairly dense. While it seemed to be an interesting setting, the content just did not do much for me.

The Ocean at the End of the Lane: A Novel

From the outset, The Ocean at the End of the Lane reads like a memoir. The author appears to be recalling events from his childhood. There seem to be some traumatic events that occur, including bad babysitters. Then things start to get weird. The babysitter starts to exhibit Roald Dahl level of meanness. She also has a knack for intuiting any attempt to escape and to top it off has an affair with the Dad. Then it turns out that she is not just a mean person, but a demonic being. Luckily, the new person down the street has good mystical abilities. They narrator is able to be saved and go on to live a normal life. 

In the afterward, the author makes it clear that while the character of the narrator is based on his own life, everyone else is made up. Though the story is told from the background of an adult recollecting the past, there is a distinct child's perspective. The adult world is very different than the child's world.

Tuesday, August 17, 2021

The Optimistic Decade

A bunch of teenagers are at a remote summer camp that is also desired by oil companies for shale production. They do a bunch of vulgar teenage things. It is set in the Reagan/Bush years with an undercurrent of Berkeley idealism conflicting with business progress. Most of the characters come across as "brats". After the camp experience, they discover that "camp" people are different than they are in the real world. 

Friday, August 13, 2021

Of Mice and Men

Of Mice and Men is a short book written about itinerant farm workers. Lennie and George travel together. George is the "brains". Lenny is not quite all there mentally, but he is big and strong. He is attracted to soft things. Unfortunately, he has a bad habit of accidentally killing soft animals that he touches. This gets worse when he accidentally strangles a woman. He retreats to his known hiding place when he is chased by a mob. George  later puts him out of his misery.

It is interesting to read about California agriculture from over 80 years ago. Has it always been a primarily itinerant workforce? The workers here were replace by Okies and later Mexican farmworkers. Ironic that it went through a few loops before getting back to the workers that were some of the earlier ones. I also wonder about the backstory of George and Lennie. They both dream of their own plot of land, yet find it out of reach. George is dedicated to Lennie, yet struggles with his burden. Was he really longing for the day to get rid of him? Or was it something he was doing out of sympathy?

Wednesday, August 11, 2021

Option B: Facing Adversity, Building Resilience, and Finding Joy

The author is a very successful Silicon Valley businesswoman. One day while they were on a vacation, her husband died suddenly in a hotel gym. This book is the story of how she went through the process with additional content from the co-author. One key part was finding people that have experience something similar. Often friends will be reluctant to provide support in challenging times, thinking that they are interfering. These are times that people often need the most social interaction. However, everyone is different. Some people need to cope by going right back to work. Others need a long time off. Regardless of the immediate approach, there is a need to eventually move on. 

Tuesday, August 10, 2021

El Amor en los Tiempos del Cólera [Love in the Time of Cholera]

El amor en los tiempos del cólera / Love in the Time of Cholera

27th edition from February 1992, published in Argentina. ISBN: 950-07-0320-3

Usually I try to finish a book before writing about it. However, after making it halfway through El Amor en los Tiempos del Cólera, I had to throw in the towel. My Spanish skills were just not up to it. I found myself grasping individual words and sentences, but not really putting it all together to comprehend the story. I think I need to start off with a shorter story that is more appealing. This story is that of two young lovers that go their separate ways, only to try to rekindle the relationship late in life. One marries a doctor, hence the pun in the title. 

I'll think about giving this one a try later after I brush up on my Spanish skills.

This Searing Light, the Sun and Everything Else: Joy Division: The Oral History

Joy Division had a brief life as a band before the singer, Ian Curtis, committed suicide. Despite the brief life, they have achieved a cult status and were very influential to many other bands. The remaining members of the band continued on as New Order and had success of their own.

At the onset, this book reads more as interview notes than a coherent story. It is primarily an assemblage of quotes from various parties involved. Gradually, as the book progresses, the narrative becomes more coherent. This is the story of young musicians that had managed to achieve a small degree of success. They paid their dues and went through the process. Gradually they became more popular and influential. The group struggled with the new-found fame, while trying to stay true to their independent roots.  However, Ian started to experience seizures. He was diagnosed with epilepsy, and given medication (that may have caused other problems.) He was also suffering with his wife's pregnancy and an other women. The band was trying to carry on with him and was on the onset of an American tour when he committed suicide. In retrospect, the signs were there (including previous suicide attempts). However, the band had attempted to power past them.

Monday, August 09, 2021

The Premonition: A Pandemic Story

The end of The Premonition drives home the big problem with our current public health system. In the mid-1970s the US public health authorities anticipated a deadly swine flu outbreak. They chose to institute a max vaccination campaign. Unfortunately, the local health infrastructure was not up to the task and was only able to vaccinate a fraction of the population. Some of those vaccinated died. Even though many of the deaths were not related to the vaccine, the presence of deaths together with the no-show of the deadly outbreak lead to a piloring of the health officials. Today, public health policy tends to be led in a cautious manner. People are concerned more about protecting their image. Government appointments are often made with regard to "optics" rather than expertise. Altogether, this leads to slow and inadequate reactions. Actions that avoid a deadly epidemic will be judged harshly if a few people had died. Meanwhile, positive improvement after a deadly epidemic are more likely to be praised.

The book traces the experience of a few key "behind-the-scenes" people that are doing the work to protect us. One person had worked as an administrator for the veterans administration. His hospital suffered greatly in the realm of public opinion because some of the patients had died. He later helped drive planning for pandemic response. Another key player worked as a public health official in Santa Barbara County, California. There she welded great power with limited resources. Then she accepted a state position where she was stuck behind bureaucracy when the covid pandemic played out. The third prong of the story focuses on research labs that have done work to identify and trace disease. They offered free, fast covid testing - yet bureaucracy slowed the uptake. (There were a variety of reasons - some places had relations with other vendors or could not bill $0). The lab also had the ability to rapidly identify different contagions. They even used this to identify drugs that could help cure things. Alas, these skills were often used. The government would even recommend a non-working treatment rather than the one that worked.

We do have great skill for responding to public health crises. We just can't necessarily take advantage of it.


Sunday, August 08, 2021

Minor Feelings: An Asian American Reckoning

Minor Feelings is part memoir, part racial studies and part biography of a past figure. One thing that sticks out to me is that most works attempting to portray the life of an underappreciated minority are typically written from the viewpoint of somebody in a fairly "non-standard" position. The author grew up in a west-coast Korean family, studied art and writing in the midwest and became a published writer and poet. Her parents had a rag-to-riches story of hard-working immigrants. 

In the US, she gets lumped in with the Asian "model minority". This implies many characteristics. She sees white males get special "breaks" and be able to pass off crap as "inspirational" artwork. I find this to be more an indictment of the art establishment than of racism. Successful art is in the eye of the beholder. If something is deemed desirable, it may fetch millions and make the artist extremely wealthy. If not, they may remain starving. The "success" can be due to various whims. You may be able to say "this white cis-male artist" made it big, while these other brown females didn't until they were dead". However, you could also find plenty of white males that didn't make it. (Some of the biggest names in art today died poor.)

The lumping of Asians together is a big issue. There are billions of people from many different countries in a vast geographical area. The American immigration policy has encouraged the most educated and wealthy to come over, thus helping to contribute to the model minority myth. However, there remains a diverse population. (By the same token "white" is also a myth, representing another diverse group of people.) Asians can be stuck in an odd situation where they are not treated as a majority and not as a minority. 

One essay in the book covers the life of Theresa Hak Kyung Cha, a Korean-American writer who was raped and murdered.

The author also talks about being offended at the "white tears" shed by a friend that was present when the author suffered from a racially-incited attack. This all gives me a mixed feeling. There were some injustices triggered by "looks" that were beyond her control. The response that people have (on all sides) can make the matters worse. Wokeness has led to another form of "negative relations" where people have hierarchies of offensibility and pandering. Is it possible for a mixed society to truly accept the unique abilities of different people? 

Monday, August 02, 2021

Perfume: The Story of a Murderer

This was one of Kurt Cobain's favorite novels. The story centers around a man with a great sense of smell living in 18th century France. He is orphaned at a young age and notices his gift for smell at a relatively young age. He smells a girl and murders her so that nobody else could have her smell. He realizes his great olfactory ability and apprentices himself to a perfumist. He also realizes that he does not have a smell. Later he decides to create a perfect smell. He kills a couple dozen girls to get what is needed. The people are distraught by the murders and eventually capture him. His execution is to be a great spectacle. He unleashes his "perfect smell" and everyone feels he is innocent as they get wrapped up in a hedonistic orgy. He finds this unfulfilling and decides to unleash his smell as he is walking among some low-life. They rip him apart, ending his life.

The book has an interesting take on the power of smell. Odor does have a power in our lives to bring back strong memories. Could it eventually be used to harness a form of mind control over a populace? Would people really go through such actions over a smell? It is also a tale of sacrifice. The all-powerful smell required the life of many people. The creator of this smell gave the people a final scent as they ripped him apart. Is this how Cobain felt about his musical abilities?

Friday, July 30, 2021

Piranesi

Piranesi is a weird book. It centers around a character that is living in a labyrinth. He has very little understanding of the world around, but a great deal of empathy for people. There are numerous "current events" that happen in our recent past as well as books and bits of history. At one point, I had thought I slipped into a historical "how this book came about" section. (Nope - it was just part of the book.) Characters are often given a numerical label or called something like "old one". It is an interesting story of a different mind. 

Chatter: The Voice in Our Head, Why It Matters, and How to Harness It

The voice in our had is regularly chattering with us. Sometimes it is telling us how good we are. Other times it is making us worry. It may rehash past events or do many things. Often this chatter can negatively impact us. An example is given of a promising baseball pitcher who mentally fell apart and could not pitch on target any more. The mental "chatter" did him in. Being able to harness the inner voice can help us to better control our experiences.

Interestingly, the ability to rapidly make public that inner voice through digital technologies tends to make matters worse. Social media can be an especially bad trap for wellbeing. Scrolling through it, we get highlights of the "good parts" of other's lives. Posting our struggles can also cause them to remain longer and be rehashed in our mind longer. Even sharing traumatic situations with others can lengthen the time it takes to heal.

The brain is very complex. It can act in ways that we are only beginning to understand. The placebo effect can be very real. In on study, the researchers explained to patients that they were getting a placebo. Even with that knowledge, those in the placebo group still had improved outcomes. 

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Habits are what create us. Good and bad habits are relative to what we would like to accomplish. We often do things in response to the reward we receive. If we make it easy to do the "good habits", we are more likely to follow through. We can associate them with other things we already do or find ways to make them useful. Doing a small thing repeatedly can produce results over the long run. If we are trying to improve a skill, we must also work on making the habit more challenging over time. For "bad" habits, it helps to create ways to avoid it. This may be via negative association or the help of others.

The author was "forced" into the habits after a severe baseball injury. He set goals and made small steps to improve and eventually play again. The book is a suscient encapsulation of much of many common aspects of habit formation. It doesn't present new research or magic, but instead focuses on ways to get the job done.

The Big Sleep: Philip Marlowe, Book 1

The Big Sleep is a "mystery" book that is more concerned with the process than the conclusion. The detective is brought in to do some work for the "General".  In the process of investigating some blackmail, he uncovers multiple murders and many other crime operations. He is the principled, loyal detective who is going to get the job done for his small fee. He has little faith in the police solving crimes. He also freely navigates the underbelly of society without actively being part of it. While he does uncover various crimes, those were not the subject of his investigation, so he feels he has not earned his commission. It is a true "smarter than life detective" and an interesting portrayal of old Los Angeles.

Sunday, July 25, 2021

The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

 

The Code Breaker explores the developments in gene editing technology through the life of Nobel Prize winner Jennifer Doudna. She helped develop CRISPR to edit genes. Others helped apply this to various life-forms including humans. There is plenty of infighting and maneuvering in the process. Science is about collaboration and the pursuit of knowledge. However, there is also the goal to be "first" and take the credit. Some behind the scenes manipulation is often done to make sure certain papers and patents take priority. Patents and commercialization also lead to other shenanigans that interfere with the pure pursuit of knowledge. The Covid-19 epidemic helped science move back to a more collaborative approach. Research was shared in real-time and people were able to quickly work on new tools. The new vaccines are enabled through past research that allows more direct manipulation of genetic sequences.

The story of Watson, the godfather of the double-helix also comes into play. He was shunned because he has seen a genetic relationship for many things. He "crossed the line" when he advocated a genetic relationship between race and intelligence. This seems very offensive to our culture. The two concepts that lack concrete definitions and genetic identity.  Perhaps there are genes associated with certain appearances that are also correlated with certain cognitive abilities. If we call it race and intelligence, it is taboo. But could research be done to investigate genes related to  mental capability and appearance?

The taboos and ethics could get very interesting as the gene editing technology becomes more available. The initial "customized" baby in China was shunned. However, we already do genetic testing and often abort fetuses with "less desirable" traits, like Down's syndrome. Gene editing could result in greater customization. But will we know enough about these customizations to make good decisions? Might we accidentally wipe out a mutation that is necessary for later survival? Could a rogue entity produce a "gene bomb" that wipes out humanity through a custom mutation.

The book also profiles other people involved. Some of the most interesting are the "DIY" gene manipulators. These are "makers" that use gene editing technology on their own, often on themselves. Will biology replace computation of the new area of innovation?

Think Again: The Power of Knowing What You Don't Know

Think Again is another good book on debunking psychological "junk". People tend to adopt beliefs and hold tight to them. Contrary information often does little to change these entrenched beliefs. Opposing arguments may even help them build up the beliefs.

How do we get people to adopt new beliefs?

Often listening can be a powerful option. Asking somebody how something will be implemented can lead to a rethinking. It is easier to advocate for a change than actual implement a change. The author gives an example of a "vaccine whisperer" doctor that has had success in getting anti-vaxers to vaccinate. Instead of trying to preach or cajole the person into vaccination, the doctor listened to the patient's reasons for not vaccinating and respected their decision, regardless of what it was. The doctor helped the patient to understand the situation and make decisions of their own.

Polarized views often make it difficult to change thoughts. Hearing the view from "the other side" often serves to strengthen the original views. People are more likely to "convert" when exposed to the "shades of grade" in the nuances of each view. Fewer arguments will often work better than more.

Being open to change is an important thing for us to adapt in our lives. It is useful to spend time revisiting some of our views and goals. Do we really want to be working in our current career? Do we know why we hold certain beliefs that we do? Children can be helped by having discussions of changes in belief from the past and the present. Taking time to revise a drawing or other work can help us be exposed to different views of how to do it. Change is power, but challenging.

The Seven Principles for Making Marriage Work: A Practical Guide from the Country’s Foremost Relationship Expert, Revised and Updated

This book is part narrative and part laundry list of actions based on Gottman's relationship research. Successful marriages don't avoid conflict. However, they know how to deal with it. Couples need to identify areas that are negotiable and those that are not. Spend time on the areas where benefit can be achieved. There are also key areas in which men and women often differ. These seem to be present throughout different cultures. Males tend to take a stronger role of authority. Women tend to value cleaning more and are more concerned about feelings. There are many other things that tend to be over-represented in one gender (though that they are applicable to all couples or individuals.)

The seven principles include:

1. Share Love Maps

2. Nurture Your Fondness & Admiration

3. Turn Towards Each Other Instead of Away

4. Let Your Partner Influence You

5. Solve Your Solvable Problems

6. Overcome Gridlock

7. Create Shared Meaning

The book does not advocate a one size fits all "quick fix" to marital problems. The preferred approach may differ from couple to couple. However, using the principles as a guide for building the relationship is highly correlated with a lasting marriage.

Saturday, July 24, 2021

How Iceland Changed the World: The Big History of a Small Island

Iceland is an interesting place. It is located "in the middle of nowhere", part way between Europe and America. It is really far north and has extreme differences in winter and summer light. It has only been inhabited for a millenia. The descendents of the original inhabitants still remain there. While there has always been interaction with other people, it has not been frequent or deep, thus leading to a fairly homogeneous population. The weather is generally cool. It does not get as cold as inland arctic locations, and rarely gets hot. 

With this situation, Iceland has had an interesting history. The Icelandic sagas are an important source of historical information. (Though there is plenty of "story" in them.) Iceland has been "ruled" by various Scandinavian entities, but always remained somewhat independent. Iceland was the launching point for voyages to Greenland and North America. In more modern times, the location has made it a key point in global wars. It has managed to befriend both Germans and Americans in world wars. The population remains small and can be easily overwhelmed by large external populations. The small economy often requires many imports. Fishing is one of the main exportable natural resources. However, there are talks of exporting electricity. (Iceland has great untapped capacity of geothermal and hydro power.)

This book is a rather tongue-in-cheek look at all the important ways in which Iceland has been an influence in world affairs. Iceland served as a training ground for the moon landing due to its "moon-like" landscape. It was the first country to directly elect a female president. The volcanoes in the country have had significant weather impacts and altered the course of history. This little island has had an outsized role in history. 

Saturday, July 17, 2021

Animal, Vegetable, Junk: A History of Food, from Sustainable to Suicidal

With the title and subtitle, I was expecting something fairly inflammatory. What I was not expecting was for such an emphasis on racial inequality. This book continues the popular scheme of using the tools of western civilization to say that everything that western civilization has brought us is bad. The old "we are so awesome because we can say that we are evil" argument.

Animal, Vegetable, Junk traces the evolution of eating habits. The modern industrialized diet is heavily criticized for the negative impact it has on us. The USDA has primarily been focusing on the needs of food producers. Yet, it is also tasked with providing nutrition information. This goal itself is also confused, alternating between a desire to ensure adequate consumption while controlling for overconsumption. Farmers have been able to produce huge amounts of crops, but have needed help finding markets. Thus, we get things like ethanol and high fructose corn syrup.

There are plenty of diet fads out there. Food producers are more than happy to provide us with products to fulfil these. However, we would be better off focusing on plants and more basic foods.

The book focusses on various "exploitations" that have occurred through time. Famine is usually caused by government policies. (For example, the British helped contribute to famines in India and Ireland through their policies.) Food producers are often exploited in different ways. The Atlantic slave trade was launched to help raise sugar. Midwestern farmers are at the mercer of the large seed sellers and grain buyers. Modern agriculture is dominated by monocultures and migrant workers.

The solutions advocated are a mixed big. A return to small-scale organic polyculture is desired. However, unionization and high wages for farm workers is also advocated. Healthier, local food does sound nice. But would we be willing to sacrifice the convenience? Would this lead to even more of a separation between the rich and the poor? History is wrought with examples of society moving forward to a "worse" situation that we can't move back from. Industrialized agriculture may be the same. Cheapness is important to people. Attempts to improve food production that result in huge increases in price will not be met kindly. Society is more likely to support huge interventions to fight a monoculture blight than a more expensive polyculture. The best solution may be a gradual move to better soil-maintaining practices. Maybe GMOs will help us there? (The book is strongly on the anti-GMO route.) Many of the other arguments in this book are more coherently advocated for in other books.

The Art of War

The Art of War is one of the oldest works that is still read today. Sun Tzu provides a number of warfare principles that are at times very specific to the day, but also very general. Different terrains (such as salt marshes) have different considerations. Sometimes the best way to defeat an enemy is by encouraging their overconfidence. Your army may fight better when they are far from home, and thus find it more difficult to desert. Spies are very important, yet they must be well vetted. It is also important to show everyone that the leaders follow rules also. (There is even an example of a leader that nearly beheaded himself.) While we don't engage in siege warfare today, most of the general principles are still applicable. 

Fulfillment: Winning and Losing in One-Click America

Amazon has been closely tied to many of the changes in society today. The big coastal cities have boomed. Meanwhile, small town America is in bad shape. Most well-paying industrial jobs have long since left. The new economy jobs tend to focus on the already well-endowed big cities. (Tech workers prefer to go to cities that already have a large number of tech jobs.) Local retail has also been moving away from small towns.

With little job opportunities available, small towns are eager to have an Amazon fulfillment center located nearby. Alas, Amazon plays off the desire for jobs by extracting significant subsidies. Thus, the city typically gets very limited tax revenue from the Amazon location, yet still need to provide the appropriate services. Amazon engages in great secrecy in the process.

Data centers are also sprouting up in multiple locations. These typically consume huge amounts of electricity, but do not generate many jobs. In some cases, the other ratepayers are forced to pay for the extension of the high voltage lines to the location.

Amazon has also made extensive use of "third parties". Many workers start out as contractors. Amazon delivery drivers are almost all independent contractors. The Amazon website also includes many third party sellers. When Amazon pushed into business procurement, they included the talking point that they could still buy from their local provider on Amazon's site. However, the provider would now be required to pay a commission to Amazon. (And Amazon now has information about the provider and the ability to undercut them.)

The book includes many anecdotes about people that have negative changes in their life connected to Amazon. Bethlehem Steel had well paying union jobs. However, they got very fat and content, with both executive and union payed extremely well. International trade and technological advances led to the fall. There are many other jobs that fell similarly, leaving limited opportunity for those without college educations. The fall of family structure and drug addiction makes life even more miserable.

Amazon is a huge company with a number of small organizations. Each group tries its best to maximize individual profitability. They are like small companies trying to get the best deal, while having a giant company behind them. This can lead to large negative impacts without even trying. Is it time to split it up?

Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions

Food can be truly addicting. However, the nature of addiction has many different facets. Our food preferences also start when we are young. For many people in the US, the "native food" is the junk fast food that we have grown up with. He have had this food marketed to us from our infancy and continue to prefer it. Some people are much more susceptible to it than others. To some people, a simple ad for McDonalds can trigger the craving. Similar to many other addictions, it is the longing for food that drives it - a longing which can sometimes not be fully satisfied by consuming the food.

The science of how we crave food is interesting. In a study with chocolate lovers, they kept eating the chocolate, even though it stopped bringing pleasure. In other studies with reduced calorie drinks, it was found that a "midpoint" seemed to provide the best experience. Even with things that tasted the same, the body could sense the one that had fewer calories. However, people ended up preferring the one that did not have the most calories. While this could be interesting, there could also be a number of confounding factors. The multiplicity of factors is a regular problem with eating studies. Food is such an integral part of our lives that it is difficult to fully test it out.

This book is well written, but seems to continue on the same themes of the author's previous book (Sugar, Salt, Fat). Food producers love to chase whatever is the "fad" of the day to make what the public "desires". There is a science of producing the ideal taste to maximize revenue. Will junk food end up suffering the same ignominy of big tobacco?