When Prophecy Fails by Leon Festinger, Henry W. Riecken and Stanley Schachter
An alien cult predicted that they would be brought up by aliens. They were fairly secretive and did not actively proselytize. However, after the aliens failed to appear, the group become more open. Those close to the leaders stayed loyal. While those more distant and without close, regular contact with other members fell away. This seems similar to what happens in many other groups (even without the alien prophecies.)
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