The Winner Effect: The Neuroscience of Success and Failure by Ian H. Robertson
Dopamine helps lead people to take risks and seek to be winners. There are some drugs that can lead people to be compulsive gamblers. High level leaders need to seek greater and greater control. This can sometimes lead to them being out of touch. (The car company CEOs that flew on corporate jets to Washington DC to ask for a bailout are an example.)
The book contains a number of examples of how the neuroscience leads to people making risks in the name of "winning", however, it feels somewhat disjointed and overly long.
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