Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan

This short book already feels dated. It also shows how much that technology has changed. The book explores the career of the Grateful Dead and how each aspect of their marketing strategy has been applied in the "modern" world. The Dead were a band of a different era. Cassette tapes, mail newsletters and VW busses were the tehch of the day. It is interesting to read how the Dead went their own way and created a loyal following. The tech companies mentioned as "modern" companies are less interesting. Most of the examples are still around in some sense, but out of the positive zeitgeist. Going counter-culture can be useful, but it must come from a company's internal DNA rather then being slapped on.