Trump is portrayed as a master salesman. The item he has sold best has been himself. He was able to draw funding for his real estate ventures even as previous adventures had failed. He would portray himself as a playboy billionaire. However, he would be nearly insolvent when an ex-wife tried to get a divorce settlement. He made it a point to respect the little guys that worked for his enterprises. This would help endere him to the blue collar workers nationwide. Russian oligarchs saw him as "old money" and had a great dela of respect for him.
From an early day, he had leaderhsip and political ambissions. However, his ideology and party affiliation were unclear. He had been a Democrat, a Republican and a potential Reform Party candidate. He had engaged in blatently unpolitical behavior (such as talking about his sex life on Howard Stern.) Regardless of his afifliation, his primary allegience was to himself and his brand. He was eventually able to sell that brand to the voters to secure a nomination. Truth was never anything that he would let get in the way of self promotion, whether it be in politics or business. It just so happened that Truth checkers are a little more common in the political sphere.
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