The "three minute" elavator speech is a key to getting your foot in the door. It is meant to pique interest, not close the deal. For it to work, it most be authentic without being an information dump. It also must have an appropriate call to action. It should be ready for expected occassions (like networking events) as well as for spontaneous encounters. While it is obviously valuable for salesmen, everybody else can benefit from "selling themselves." Even introverted engineers need to do so.
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