Purple Cow

Purple cows are so unusual that you can't help put notice them. In this book, Seth Godin argues that businesses need their "purple cow" to differentiate themselves. However, he also cautions that their must be some meat behind it to keep it from becoming too common place. (A purple cow store stood out and was known for its great service. However, as it expanded it lost it's service edge, and became "normal".

The author spends a lot of time saying that the "TV" era is over and that you can't force somebody to like something just by buying a huge amount of ads. You must actually make something that stands out and that people remember and like.

It all seems like common sense. Perhaps people that have been entrenched in the marketing world too long started adopted to their tried paradigms and forgot the real purpose for what they were doing. This book reminds them that there has to be some meat behind the marketing. For the rest of us, there is really not much here.