Algospeak: How Social Media Is Transforming the Future of Language by Adam Aleksic
TikTok and short form video of accelerated the changes in language. Subgroups often adopt their own slang internal to the group. This will sometimes "Escape" the confines and become widely accepted. The original group may feel it "lost" its language and go on to something else. The cycle has gone on for some time, with African American Vernacular providing many words that came into modern usage (such as "cool") We see more and more new terms rise up and spread quickly due to the widespread reach and repetition of video.
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