Build: An Unorthodox Guide to Making Things Worth Making

In the tradition of business leaders everywhere, Tony Fadell wrote a book describing how he succeeded. There were things that worked for him. He was able to launch the iPhone and iPod as well as lead Nest before it was acquired by Google. Those are key roles at a couple big FANG companies, so he must have good advice, right?

The advice he gives boils down to "do what you like and don't be afraid to fail." The book is structured with many small standalone sections, though the narrative provides a roughly chronological story of his career. He moved around a lot as a kid. He got involved with computers and BBS's before the internet. He worked at small tech startups trying to make the next big thing. Companies often failed because they didn't know who they were building things for or how they would be sold. He had a desire to make a better music listening experience. Things didn't work out, but he eventually landed at Apple and launched the iPod into existence. There were many design decisions involved in the evolution. (It seems like there was also a good deal of luck in the process. If things went slightly different ways, the whole project could have been torpedoed.)

The iPhone launch was the next big challenge he worked on. He also struggled with big company politics. He was ready to leave because of a bad boss, but eventually got the promotion he wanted (over the boss's objections) and stayed a while longer. He later went to Nest and had a lean culture. He is in favor of treating employees well, but not being overly focussed on perks. There are also many additional nuggets. People have more appreciation for things they need to pay for. Junior employees and more experienced employees all play a roll in an organization. It is great to take risks when you are young, on your own and free to make your own decisions. It becomes more challenging as you have more responsibility. Leadership roles come naturally to some people. However, individual contributors also play an important role.