People are generally bad with numbers. They can make simple logical mistake with numbers. This book calls out of a few of the more common "math errors" that people make and see. Smart people can take advantage of this lake of numerical skill and play odds to their benefit.
Part of the problem with math is education. Elementary education does not typically attract people that are good at math. We thus end up with math education taught by those that never really learned it well. College professors tend to be off in their erudite world. Perhaps we need to swap out the elementary school math teachers with college profs to help everryone.
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