Monday, February 18, 2013

Planet Google

[September 2009] If you want to know the origins of many of the Google features popular today, this is the book to read. If you are looking for a behind the scenes look at the people and personalities behind the company, this book is probably not for you. The author is clearly an outsider who knows a lot of the details of the company, but not much more than anybody who had dedicated time to studying it. There is very little intimacy with the Google founders or key players. However, the details of the different 'business ventures' of Google provide an effective 'behind the scenes' view of what Google was thinking when rolling out features like mail, and why it had to buy Youtube after being beat out in video.

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