Connecticut vs. Temple

Connecticut and Temple both finished the regular season 8-4.
Both are located in the northeast.
Both have played football in the Big East (Connecticut 'replaced' Temple's football spot.)
Temple defeated Connecticut by two touchdowns.
Connecticut is going to an elite $18 million payout BCS bowl game.
Temple? They're staying home.
So, suppose the Big East divides revenue equally, and Connecticut splurges and spends $2 to "travel" to Arizona for the game. They get an extra month of practice time, a load of extra money and perks for their players and coaches, and then they get the $2 million extra for their program on top of that. Temple? Nada. The rich get richer.